Our Story

Hi, I’m Sheila — a British expat now living in sunny Arizona, USA. With a strong background in management, I’ve always had a drive for leadership and growth. When I discovered this brand, I knew instantly it would become more than just a business — it would become my passion. For me, fitness is more than physical — it’s about feeling empowered, confident, and looking your best. Going to the gym isn’t just a routine; it’s a lifestyle, and I believe what you wear plays a big role in how you show up for yourself every day.

YGbrandusa isn’t just a name—it’s a takeover. A transformation. A bold new chapter in women’s activewear.

When I discovered the original YG brand in the UK, I saw more than just potential. I saw a platform waiting to be unleashed—something that could evolve into a force for fearless style and unapologetic strength. So I took the reins, brought it stateside, and infused it with my vision: bold gym wear made for women who don’t wait for permission to be powerful.

This brand has been born with grit and ambition. It is for women who hustle hard, lift heavy, and live loud—because why settle for ordinary when you’re extraordinary?

Every design is made to empower, every piece a tribute to movement, energy, and rebellion against bland. YGbrandusa is more than just fashion—it’s a vibe. A statement. A community of women who own their space and make no apologies.

Welcome to YGbrandusa. We’re rewriting the rules of gym wear, one fierce look at a time.